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The Branding Blog-
Branding Definition-
Branding Benefits-
Branding Basics-
Affordable Branding-
Branding Examples-
Mission and Vision-
Unique Selling Prop.-
Differentiate Effectively-
What Is Positioning-
Personal Branding-
Branding Strategy-
Brand Personality-
Naming a Business-
Logo Design-
Color and Brand-
Creating Taglines-
Customer Service-
Target Market-
Customer Loyalty-
Brand Extensions-
More Branding Articles-
Best Branding Books-
Helpful Links-
Shadowcasting eBook-
Branding Workshop-
DIY Branding Toolkit-
Branding Coaching-
About & Contact-

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DIY Tools and Techniques for Affordable Branding Success

How-to-Branding is the ONLY step-by-step, do-it-yourself affordable
branding resource. The tools and techniques available here are similar
to those used by big companies and they'll allow YOU take control of
the branding process.

Why is branding important? Branding creates a preference for your
products or services so you can increase revenues for your business.

Download the FREE whitepaper, 9 Signs Your Brand Stinks.

CLICK HERE TO DOWNLOAD NOW!

Every business--large or small--can and should benefit from branding's
best practices, but they often don't take advantage of even the basic
branding toolbox because the theories, the language, and the principles
seem out of reach. And the cost to retain a branding expert or brand
strategy agency can be sky-high.

How-to-Branding can help: we bring branding's best practices from
the boardroom to the lunchroom--and show YOU how to do it yourself.
That's what affordable branding is all about. After all, no one knows
your brand better than you.

Because the truth is, branding is for ALL businesses, large or small,
business-to-consumer or business-to-business. Without a solid and
established brand strategy--a strategy that resonates throughout your
company and radiates out to your customers and prospects--your
marketing and communications efforts will fail.

Subscribe to the Affordable Branding eZine and get monthly tips and
techniques to help take your brand to the bank.

CLICK HERE TO SUBSCRIBE NOW!

How-to-Branding will help you and your business discover its true
brand, determine the ideal way in which customers and prospects
perceive your business, and show you how your brand can add value to
your company, your employees, and your customers. All without breaking
the bank.

So let's get started mining the rich ore of branding principles, ideas,
and best practices to really make your business grow and prosper.

The Affordable Branding Blog
The Affordable Branding Blog is a peek inside today's branding blunders
and success stories to help you make the right branding decisions for
your business. Subscribe here.
Branding Definition
The branding process starts with a solid understanding of the branding
definition. Here's what the experts have to say.
Branding Benefits
Branding benefits business by making your marketing and communications
more effective--more accountable. THAT'S what branding does.
Branding Basics
Branding basics include the simple fact that branding is for any
business that sells any product or service to either a business or
consumer audience.
Affordable Branding
You could out and hire yourself a brand agency or pay a branding
consulting to help your business. But you're here because you're
looking for affordable branding solutions.
Branding Examples: The Power of Branding
These branding examples will show you the power of the visual,
emotional, rational, and cultural images that you associate with a
company or a product.
Mission and Vision Statements
Assessing you mission and vision are the first steps in determining
where you are today--what your current brand looks like, and is the
first step in the process of developing your brand strategy.
Your Unique Selling Proposition
The unique selling proposition (USP) allows you to oversimplify your
message in an overcommunicated marketplace. That's what will get your
business into the minds of your prospects and customers.
Differentiate Effectively for Growth
When you differentiate effectively, it will help your business get
noticed, get publicity, get word of mouth, and ultimately, get new
customers and create loyal fans.
What Is Positioning?
What is positioning? Like developing a Unique Selling Proposition or
differentiator, positioning is the process by which your business
creates an image or identity in the minds of your core market for
Personal Branding
Corporate branding and personal branding are well connected. The only
difference is that instead of marketing a product or service, a person
is being promoted and sold. YOU!
Developing a Branding Strategy
When developing a branding strategy, your first task is to determine
where your business sits in the marketplace.
Brand Personality
You can discover your brand personality by peering through the window
to your brand's soul using the Johari Window.
Naming a Business
The naming quadmap will give you help naming a business or a product,
one of the most important marketing activities you'll ever engage in.
Logo Design Theory
The lynchpin of logo design theory is that your logo is your
symbol--your mark--of guaranteed authenticity and the entry point to
your brand.
Color and Brand
When it comes to branding your business and establishing your place
within your industry, color can be a handy tool in your branding
toolbox.
Creating Taglines
Creating taglines and slogans can strengthen and reinforce your brand
essence, help describe what you do, and cement your company's name in
the minds of your prospects and customers.
Good Customer Service Can Differentiate Your Brand
Especially if you're in the commodity business, differentiating your
brand on good customer service can really wow your customers.
Target Your Core Market
Before deciding WHAT to sell, determine WHOM you're going to sell it
to. That's the principle why you need to target your core market.
Customer Loyalty Concepts
Trust + Loyalty are the key ways to brand your business right through a
recession. Follow these customer loyalty concepts because when times
are bad, the door is opened for opportunity.
Brand Extensions Beware
Brand extensions, or line extensions, describe the common business
practice of using your brand name on a new product or service or new
varieties or sizes--usually within the same category.
Articles on Branding
Here are some other articles on branding, branding examples, and
branding case studies for you to explore.
Best Branding Books
I've read hundreds of books about brands and branding. Allow me to be
your personal concierge to the best branding books.
Helpful Links
Here are some helpful links; branding blogs, agencies, and other
resources that may help you in your quest to develop a solid brand
strategy and grow your business.
Shadowcasting: Growing Your Business By Growing Your Reputation
Shadowcasting is at the heart of growing a business. And Shadowcasting
helps illustrate how to bring clarity and focus to any business--large
or small.
DIY Brand Strategy Workshop
Everything you need to conduct your own, in-house brand workshop and
develop a brand strategy for your business.
The How-to-Branding DIY Branding Toolkit
Forms, Exercises, and Process Documents to Develop Your Own Brand
Strategy.
Branding Coaching
Even if you're using a DIY approach to developing your business' brand
strategy, sometimes you need a little help or advice. That's where
branding coaching comes in.
About & Contact
Think of me as the "affordable branding guy." That's because I believe
that no one knows your brand better than you.
Brand Authenticity
Brand authenticity answers the questions: Does your brand "ring true"?
Are you, or your small business trying to be something you're not? Are
you more phony than truthful?

All contents ŠCopyright 2009-2011, Michael G. DiFrisco,
How-to-Branding

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